What is Gamification? The online Oxford Dictionary defines gamification as: “The application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.” – (2017) This means that gamification is the… Continue reading Gamification

The Real-World, Gamified

Royal Marines, Green Ops Green Ops Title screen Royal Marines Green Ops is an in-browser game designed as a recruitment aid for the Royal Marines. IT follows the story of a squad of Royal Marine Commandos on an assignment to capture a High Value Target (HVT). The player is presented with a brief before the… Continue reading The Real-World, Gamified

Casual Games

What is Play? Now, before I talk about casual games, it would probably be a good idea to talk about some terms that center around games. The first one I’ll talk about is play. You do have to play games after all. Play Wales, an organisation which works to promote children’s rights to play and… Continue reading Casual Games